About Us

Our Story

In the heart of Paris, among weathered books and forgotten treasures, independent designer Clara Duval discovered a 19th-century fashion sketchbook at a riverside bookstall. The women in its pages—graceful, bold, and timeless—seemed to whisper stories from another era.

It was in that moment Clara envisioned a brand that would capture the essence of romantic nostalgia, where every piece of jewelry would echo the elegance of a French court, and the artistry of the past would be reborn in the present. Thus, YOYOO was born.

Each creation is an homage to antique craftsmanship, brought to life through intricate openwork, shimmering crystals, and natural baroque freshwater pearls. From delicate chokers to statement brooches, our designs are made to adorn modern romantics—those who embrace history not as something old, but as something eternal.

Whether you’re dressing for an elegant affair or adding a touch of vintage charm to your everyday style, YOYOO invites you to experience jewelry as poetry—designed to feel like a memory, worn to create new ones.